Improving the Sensitivity of Online Controlled Experiments by Utilizing Pre-Experiment Data
该方法是一个通用的方法，主要利用实验前的无偏数据，（一般选取实验前的同一指标）对实验核心指标进行修正，使得新指标的方差更低，得到更敏感的新指标，放大treatment的影响；同时该方法还可以在减少样本量或实验周期，减少前期实验成本，降低实验风险。
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相关文章
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