提交苹果审核App被拒缘由

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iOS 应用提交审核要持续一周或者更久，在提交以前，咱们必定要进行「自我审查」，避免被拒。ASO100 为你们收集整理了2015年 App Store 审核被拒的23个理由，而且附上官方拒绝理由原文，供你们上传应用时对照检查。

应用被拒分为两种：Binary Rejected 和 Metadata Rejected。前者须要从新上传应用而且从新排队，后者只须要修改信息，不须要从新上传应用。

一、应用内包含检查更新功能

iOS 应用的版本更新必须经过 App Store 进行，自身 App 内不能包含提示更新功能。从2015年3月起，全部包含检查更新功能的 App 都会被拒绝上架。

 

附被拒理由原文：
Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.
Next Steps

Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.

 

二、使用第三方登陆时未作安装检测

接入第三方登陆要检测是否安装了第三方客户端，未安装时不要显示对应按钮。2015年9月以前，一般能够采用判断未安装则隐藏登陆按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝，QQ 和微博提供了 web 登陆的方式，若是判断未安装，须要容许用户使用 webview 的登陆方式。苹果在条款中有声明不容许 iOS 应用的正常使用须要依赖另一个 App。

 

附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.
Next Steps

If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.

 

三、采集设备IDFA但应用没有广告功能

从2014年2月起，Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。若是 App 自己没有广告，ASO100.com 建议能够在审核的时候显示一个 Banner 广告，而且放在比较明显的位置，审核经过后关掉便可。

 

附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:
“You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”

Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.

 

四、含UGC却未提供用户协议及举报功能

若是你的 App 内有发帖等UGC（用户产生内容）功能，必须提供用户协议，并留有内容举报功能，不然就会被审核拒绝。

 

附被拒理由原文：
We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.
Use Moderators to flag and remove inappropriate content
Require that your users agree to terms (EULA) and these terms must be clear that there’s no tolerance for objectionable content
Users need a way to flag or report objectionable content and users generating this content
Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
Developer needs a method for ejecting users who violate the terms of the EULA

Please keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.

 

五、上传时没有使用真实的应用截图

应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 由于应用截图使用的是本身设计的插画而被审核拒绝。

 

附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We’ve attached screenshot(s) for your reference.
Next Steps

Please revise your screenshots to demonstrate the app functionality in use.

 

六、应用必须使用邀请码才能注册使用

苹果要求应用不能限制只有部分用户可使用。

 

附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.
Next Steps

Please revise your app to remove any functionality that limits who can use the app.

 

七、应用内出现第三方移动平台的名字或图标

一直以来，苹果都不容许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，由于出现了售卖三星安卓手机而被拒。。。

 

附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.
Specifically, your app mentioned other platforms, such as Android.

Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.

 

八、应用内涉及奖励，未声明与苹果无关

App 里有实物奖励的话，不能使用苹果产品（例如 iPhone 、iPad 等）做为奖品。另一定要声明“奖励由本公司提供，与苹果官方无关”。

 

附被拒理由原文：
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
Include official rules of the contest or sweepstakes in the app
Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor

Ensure that the contest or sweepstake prizes are not Apple products

 

九、没有提供恢复内购的方法

增长一个“恢复购买记录”的按钮便可。

 

附被拒理由原文：
We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.

To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.

 

十、未注册时不能使用与帐号无关的功能

对于资讯等 App，在没有进行与用户信息相关的操做时，却强行让用户登陆，甚至不登陆就没法看到任何内容，有可能会被拒绝。

 

附被拒理由原文：
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Specifically, your app forces users to login before they can read the news.
We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps

User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.

 

十一、iPhone 应用在 iPad 上不能正常显示

iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即便你的App 只为 iPhone 用户提供，在 iPad 上也必须可以正常显示，不然审核会被拒绝。

 

附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.
Next Steps

Please revise your app to ensure it runs at iPhone resolution on iPad.

 

十二、侵犯第三方版权

对于视频、音乐、图书类的应用很容易由于这一条而被拒。另外 ASO100.com 建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。

 

附被拒理由原文一：

We found that your app allows users to download music without authorization from the relevant third-party sources.
We’ve attached screenshot(s) for your reference.
Next Steps
Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.
附被拒理由原文二：
Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.
Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party’s rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.

Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.

 

1三、应用截图、名称、描述等出现不雅词汇

在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇，都会被苹果审核拒绝。

 

附被拒理由原文：
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.

We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.

 

1四、应用出现 beta版、测试版字样

不要过分谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不容许测试版产品上架。

 

附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.
To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).

If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.

 

1五、注册缺乏隐私政策

若是应用包含注册功能，注册页面必须提供隐私说明协议按钮或者连接。另外在 iTunes connect 提交新版本的时候，Privacy Policy URL 必需要填写。

 

附被拒理由原文：
We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.

Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.

 

1六、应用出现崩溃、加载失败等 bug

审核期间出现崩溃会致使审核被拒。ASO100.com 建议，在审核期间务必保证服务器稳定，避免审核人员审核时出现内容加载失败的状况，致使被拒。

 

附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.
Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.
It would be appropriate to revise such issue(s) in your application.
Next Steps

Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.

 

1七、应用描述、截图和应用功能不符

若是应用的描述或截图介绍的功能在审核期间没有体现，则会被拒绝，若是介绍文案不够详细也会有必定几率被拒。

 

附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

 

1八、应用包含应用推荐功能

除特殊状况，苹果明令禁止应用内推荐其余APP。

 

附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Next Steps

Please remove the 应用推荐 feature from your app.

 

1九、应用包含不正确的诊断功能

若是你的应用中，包含不真实的系统检测或优化功能，苹果会认为这项功能有误导用户的嫌疑，审核时会被拒绝。

 

附被拒理由原文：
We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user. 

We’ve attached screenshot(s) for your reference.

Next Steps

Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

 

20、应用提交的新版本与上一版差别过大

若是你提交的新版本应用与上一版相比，功能上变化过大，好比将游戏升级为工具类应用，或在新版本中彻底改掉前一版产品的功能，则会被苹果拒绝。

 

附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.

Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.

 

2一、应用违反当地法律法规

应用程序必须遵照上线地区的法律法规，禁止含有赌博、色情、有偿陪伴等违反法律的内容，尤为为用户提供付费社交服务的APP，例如在线直播类APP，必须严格遵照相关规定。

 

附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity – that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.

We’ve attached screenshot(s) for your reference.
Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

 

2二、应用做者名与金融机构名字不一致
针对理财、P2P等金融相关产品，苹果增长规定
开发者的名字必须与APP内的金融机构名字保持一致，不然会被拒。
且由同一品牌的金融机构提供服务的APP，必须发布在同一个开发者帐号跟名称下。

若是你已经表明委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者帐号，并把你添加到他们的开发者帐号里，这样你就能够在他们帐号下面提交并发布APP了。

 

附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.

To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.

Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.

If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.

 

2三、应用提供功能过于简单
应用内的功能不能太过单一，苹果虽然理念中提倡“简单”，但并不表明能接受功能不够完善的应用，他们对应用的核心要求，是但愿可以给用户更有价值的体验。固然，若是你的产品太有创意，可能苹果的审核员没能理解它的独到之处，这样的状况下，你能够经过申诉来更详细的描述产品优点，以便经过审核。

附被拒理由原文：
We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated – not limited in features and functionality.

We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn’t do before or in a way they couldn’t do it before.

We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn’t understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.